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Job Description

JOB TITLE

DEPARTMENT
LOCATION
REPORTS TO
FLSA STATUS
START DATE
COMPENSATION

Director, Brand Marketing

Marketing
Paramus NJ
Senior Director/Head of Marketing
Exempt
ASAP
Competitive

Job Summary Responsible for the development and implementation of commercial marketing strategy and tactics for rare disease.
Essential Duties and
Responsibilities
(Include but not limited to
the following.
Other duties may be assigned)
  • Drives HCP and patient strategy and direction of the brand.
  • Lead the strategy of all professional marketing activities related to the brand including ad boards, KOL management, and coordination among medical and scientific stakeholders.
  • Liaison with Payer Access and Health Policy marketing to execute on the access strategy.
  • Works collaboratively with HCP operational marketing team to ensure flawless execution.
  • Identifies & pursues opportunities to drive brand growth developing business cases to support additional budget & resources.
  • Perform other task as necessary and/or required for the success in implementing commercial marketing strategies.
Qualifications
  • Knowledgeable in market access, marketing of rare disease
  • Demonstrated acumen in targeted or related therapeutic area
  • Proven track record of in-line brand performance and managing product marketing functions.
  • Demonstrated success leading across functional teams.
  • Ability to manage multi-tasks, sets priorities and meet deadlines.
  • Proven ability to manage complex projects to completion – project timeline management
  • Must be able to work effectively in a multi-cultural, global team environment.
  • Team player, flexible, ability to adapt to change.
  • Strong computer skills in including Microsoft Office, Word, Excel and PowerPoint
  • Excellent oral and written communication skills
Education and/
or Experience
  • Bachelor’s Degree is required in relevant area, MBA preferred with 8+ years experience in pharmaceutical and/or health care industry
  • Experience in launching new product in the rare disease space.